Amazon Leo
Services: Launch Video
Industry: Telecommunications
Client: Amazon
Amazon Leo is the team behind Amazon's AI assistant, building intelligent experiences for personal, business, and government users. This video was produced to launch Nova Act, a developer SDK that lets AI agents operate real browsers and execute multi-step web tasks autonomously.
Challenge & Solution
Nova Act sits at the intersection of AI reasoning and browser automation, and explaining what that actually means in practice requires more than a feature list. The team needed a video that could walk through the product's core value, show it working live, and position it within a real developer workflow without feeling like an internal tech talk.
We produced a direct camera format anchored by a single presenter, keeping the delivery casual and confident rather than corporate. Live browser recordings showing the agent navigating the product site were cut directly into the video, making the capability concrete rather than abstract.
The visual direction was built around a warm editorial environment with controlled amber and purple lighting. The presenter's on-screen name tag, subtitle timing, and the agent's thought process callout boxes were all designed to feel like part of the conversation rather than a separate layer sitting on top of the footage.