FishAudio | Anniversary
Industry: AI Voice
Funding: Seed · $52M
Challenge & Solution
FishAudio builds open-source text-to-speech and voice AI. In late July they marked their anniversary and announced their $52M seed round on the same day, a few weeks after we made their S2.1 Pro launch video.
A funding announcement is a different job from a model launch. A model can sell itself in a demo, but a raise asks people to trust the team behind it, and this time the founders wanted to be on camera. The risk is the usual founder video, people talking in a room with the product nowhere in sight.
So we kept the founders at the heart of it and let motion carry the proof around them.
We wrote the concept and script, then built a motion layer over the filmed footage. Every screen in the shot was tracked, and the benchmarks and product demos were composited straight into it, so the product lives inside the founders' world instead of cutting away from it.
The founders carry the trust and the motion carries the proof, so neither has to do the other's job.
We made cuts for X and LinkedIn, so the video played natively wherever the announcement went out.
It went out with the announcement in late July and became the most-watched launch video we've made.
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