Corti AI
Industry: AI Healthcare
Funding: Series B · $94.5M
CLIENT
Corti.aiUSE CASES
Launch VideoVideo Production2D Animation
INSIGHT FROM
Ryan AckellGrowth Lead, Corti
“The launch video Foxxy produced gave us something we could put in front of any room. It ran the conference circuit, and held up for a public launch later.”
Challenge & Solution
Corti is an AI healthcare platform that takes on the admin around patient care, from clinical documentation and coding to prior authorization and the revenue cycle. Backed by Atomico and Prosus, it's sold to healthcare organisations and to the developers who build inside them.
That's what makes it hard to show. The value happens inside a clinical conversation, where a camera can't follow, and there's no dashboard to demo. The usual answer is stock hospital footage and a voiceover about AI changing care, and clinicians have seen that video too many times to trust it.
So we didn't try to film the product. We showed the problem it removes.
We made the launch video end to end, from the script and storyboard to the voiceover and final animation. Every visual was made from scratch with AI tools, with no stock footage anywhere.
The story runs on one arc, from chaos to structure. It opens inside the mess clinicians know, with scattered systems and the same details entered twice, then Corti's agents put it in order, step by step. Fast, busy motion carries the problem and calmer movement brings in the solution, so the viewer feels the change before anyone explains it.
The detail had to work for two audiences at once. Enough for a clinician to recognise their own day, not so much that a buyer outside the clinic gets lost, because in healthcare both are in the room.
The two-minute launch video ran Corti's conference circuit first, then carried their public launch later.
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