Raised $94.5M Series B
“The launch video Foxxy produced gave us something we could put in front of any room. It ran the conference circuit, and held up for a public launch later.”
Ryan Ackell
Growth Lead at Corti
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DELIVERABLES
Everything that ships before your date
Script and storyboard
IncludedWhat it says, in what order, boarded frame by frame.
Creative direction
IncludedHow the company should look and move.
2D animation
IncludedProduct, interface and abstract work.
Sound and voiceover
IncludedMix, score and narration.
Cutdowns
IncludedThe video recut for every feed, vertical included.
Live filming
Add-onCrewed shoots in the EU and the US.
3D animation
Add-onDepth the 2D work cannot carry on its own.
Landing page
Add-onThe page the video lands on.
Full brand system
Add-onType, colour and motion rules you keep.
DISTRIBUTION
One video, cut for every place it lands
X
16:9 main video
1:1 or 16:9 main video
9:16 cutdown for Reels
Announcement page
Loop for the hero
Conference screen
16:9 main video, loop
Product Hunt
1:1 cutdown for the gallery
PROCESS
Eight steps, all backwards from the date
Free teardown
A read on what you already have, sent back before anything is agreed.
Kickoff
One call to fix the date, the audience, and the one thing the video has to land.
Brand and visual language
How the company should look and move, settled before a frame is animated.
Script and storyboard
Every frame agreed on paper, so nothing expensive changes later.
Production
Animation, and a shoot where the launch calls for one.
Sound and voiceover
Score, mix and narration.
Review and cutdowns
Revisions up to the date, plus the versions each feed needs.
Delivery
In your hands before the day, not on it.
PROOF
Launches that landed on the day
FAQs
Frequently asked questions, answered
What is a launch video?
A video made for a moment the company wants everyone to see at once: a product launch, a new feature, a fundraise, a conference keynote, a rebrand, even an anniversary. It carries the announcement across X, LinkedIn, YouTube and the launch page, then lives on in cutdowns. If you have something to announce, this is the format.
Launch video vs explainer video?
An explainer earns its keep slowly, sitting on a homepage answering the same question for a year. A launch video spends everything on one day and then lives on in cutdowns. We make the second kind.
How much do launch video agencies charge?
A freelance motion designer usually runs $2,000 to $6,000 and gives you animation only. A full production house runs $40,000 to $150,000 and gives you a crew. We sit between the two, at $8,000 to $15,000 for most launches.
How much does a launch video cost?
$8,000 to $15,000 covers most of what we make. Four things move it: whether we shoot, whether there is 3D, how many cuts you need, and how much brand has to be settled before anyone animates. Every project is quoted on its own, never off a rate card.
How long does a launch video take?
Two to four weeks covers most launches, filming included. Drop the shoot, start from a brand that is already settled, and it can be 10 working days with the cutdowns. Come to us 4 to 8 weeks out and none of it is tight.
Do you film or animate?
Whichever the launch needs, usually both. Script, direction, storyboards, 2D and sound come with every project. A shoot and 3D are priced on top, because plenty of launches are stronger without either.
We do not have a brand yet. Is that a problem?
It is the usual starting point. Most companies arrive with a logo and little else, so settling how the brand looks and moves is the first week of the work rather than a blocker. You keep what we build.
Can you work with a US team from Europe?
It is most of what we do. We hold EST-friendly hours for calls and reviews, and we film in the US when a launch calls for a crew. Everything else runs remotely, which is how the 2 to 4 weeks stays achievable.
What do we need to have ready to start?
Three things: the date, a clear sense of what is shipping, and whatever brand files exist. A rough script helps but is not needed, and no one has to write a brief.