Traversal
Industry: AI SRE
Funding: Series A · $53M
Challenge & Solution
Traversal is an AI SRE platform that finds the root cause of production incidents for enterprise engineering teams, with customers like American Express, PepsiCo and DigitalOcean. They needed a launch video for their booth screens at AWS re:Invent 2025 in Las Vegas.
Infrastructure tools are hard to show, and a booth screen makes it harder. The audience is skeptical by default, and people are walking past or talking rather than settled in to watch. Traversal still had to land the problem, the product, a real customer result and why they're different, all in under two minutes.
So we built it to work from across the room, with the story carrying the structure, not the screens.
The video opens on the cost of downtime in big, plain type, then cuts to a real news headline, so the stakes feel familiar before the product appears. A founder quote card adds a human voice without needing a camera.
Colour does the navigating. One palette for the problem, another for the solution and a third for the customer story, so anyone glancing up knows where they are without section titles or transitions.
It ends on a real ROI number from a customer, letting the result speak instead of summing it up.
The launch video ran on Traversal's booth screens at AWS re:Invent in early December, built entirely in motion and clear to engineers and buyers alike.
Want this kind of eye on your own launch page?
Get a free teardown, back within 48 hours