The problem with filming infrastructure
Corti sells to healthcare organisations and to the developers who build inside them: speech to text, medical coding, clinical documentation, delivered as APIs. The value lands in a place a camera cannot reach. There is no dashboard to demo and no gadget to hold. The product is a set of agents that absorb the administrative weight around a clinical conversation so the clinician can stay in the conversation.
The usual answer to this brief is a film full of stock hospital footage and a voiceover asserting that AI is transforming care. It says nothing, and in healthcare specifically it costs credibility, because the audience is clinicians who have sat through a decade of that exact video.
What we did
Full pipeline from zero
We handled every stage. The narrative script came first, then a detailed storyboard mapping every scene before a frame existed, then the voiceover recorded and produced in house. For the visuals we generated and crafted every element with AI tools, no stock footage and no pre-made assets, then composited and animated it all to the creative direction.
One arc: chaos to structure
The structure was the real decision. Open inside the mess a clinician actually recognises: fragmented systems, duplicated entry, information that exists somewhere and is not where it is needed. Then let Corti's agents resolve that mess visually, on screen, in the order they resolve it in reality. The clarity of the film is the argument for the product. If the explanation is hard to follow, nobody believes the product simplifies anything.
Two audiences, one film
Restraint on the medical detail mattered as much as the detail itself. Enough specificity that a clinician recognises their own workflow, not so much that a non-clinical buyer gets lost. The film had to survive both audiences, because in healthcare both are in the room.
The result
Corti has a film that explains a technically complex product to people who are not going to read the docs, and it holds up in front of clinicians, which is the harder test.